Contents

Add a section in the theme editor with Add section. Most sections share a section heading: a Kicker (the small tilted pop sticker above the heading) with a Kicker icon, a Heading, sometimes a Body, and a Link label and Link that end in an arrow tile. Background is Page, Alternate band and, on some sections, Accent. A section that needs a product or collection shows placeholder cards until you choose one, so choose one before you publish. Sections whose content is empty, such as a collection with no products or a drop calendar with no drops, take no space on your storefront.

Home page and content sections

SectionWhat it's forKey settings
HeroThe big opening blockLayout: Burst (a tilted blister card on your accent color with sunburst rays, a back card peeking out and a price starburst), Split (the image tilted on a bright panel at the right edge) or Image (a full-width photo with the text on a card, never on the photo). Kicker, Heading, Highlight (a phrase from the heading drawn on a tilted sticker, such as "every Friday."), body and two buttons. Image (cut-outs on a transparent background look best; empty uses the product's), Back image (Burst), Product (adds its name, edition and lowest price, and links the card), Sticker text (empty shows the lowest price; a | splits off a small first line, as in Game of|the month), Chase chip (Burst) and Text card position (Image). Count down to: Nothing, The product's release date, or A date and time (End date, End time, Time zone), with a Countdown label. Up to four Stat blocks (icon, value and label, such as "2–4 players") show as tiles under the text.
SlideshowSeveral heroes in turnUp to six Slide blocks, each with Layout (Burst or Split), kicker, heading, highlight, text, two buttons, Image, Product and Sticker text. Rotate slides automatically (off) and Change slides every (7s, 5 to 10). Shoppers get a pause button, and slides never rotate for visitors who prefer reduced motion.
Collection listFandom tiles: one per collection, with its image in a tinted tileLayout: Row (six across, a swipe strip on phones) or Cards (three across, two on phones). Collections (empty lists every collection) and Collections to show (6, 2 to 24). The presets Collection list and Collection cards start you on each layout.
Featured collectionA grid of blister cardsCollection, Products to show (8, 2 to 12), Layout (Grid or Carousel), Columns on desktop (3, 4 or 5) and Columns on mobile (1 or 2). The link defaults to the collection.
Featured productOne product with its buy boxProduct, Background (Page, Alternate band or Accent), Enable image zoom, the pre-order settings (chapter 6) and the product blocks (Product metadata, Title, Product vendor, Price, Inventory, Variant picker, Description, Buy buttons, Product link, and app blocks)
Drop calendarUpcoming releases with countdowns and Remind meSee chapter 9
Set trackerA series or wave as a checklist shoppers tick offSee chapter 10
Image with textA story beside an imageImage, Image tile (Plain, or Dots: a halftone dot pattern that cut-out images float on), Media position (Left or Right), Sticker text (a starburst on the image corner, such as Grade|9.5), kicker, heading, body (bulleted lists show as tick tiles) and a button. Background defaults to Alternate band.
BundlesUp to three bundle tiers, side by sideEach Bundle: Tier ("Starter pack"), Tier color (a rarity color or Accent), Product (a bundle product you sell; its compare-at price makes the "Save $40" chip), Tagline, What's inside (one item per line), Button label, and Highlight this bundle with a Highlight sticker ("Most picked").
Shop the shelfA photo of a shelf or table with pins on the things you sellImage (never cropped, so pins stay put). Up to twelve Hotspot blocks: Product (adds its price and a quick add), Label, Horizontal position and Vertical position (0 to 100%) and Detail. Each pin opens a mini blister card; on phones the cards are listed under the photo.
Trust stripUp to six short promises with iconsKicker, heading, Columns on mobile (1 or 2). Each Item: Icon (21 icons, from Box and Truck to Dice, Meeple and Puzzle piece), Heading, Text and Link. State only terms your store actually offers.
Licensed brandsUp to twelve brand or licence logosLogo colors (Original, or Monochrome in one flat color; use transparent logos), Logo height (40px, 24 to 56), Layout on mobile (Wrap or Scroll). Each Logo needs an Image and a Company name (a logo without a name isn't shown), with an optional Link and Quote.
Rich textFree text and buttonsAlignment (Center or Left) and Background (Page, Alternate band or Accent). Add Kicker, Heading, Text and Button blocks.
SectionAn empty section you fill with blocksAlignment and Background. Takes any theme block and app blocks.
FAQQuestions and answersLayout: Heading beside questions, or Heading above questions. Add Collapsible row blocks.
NewsletterAn email sign-up bandHeading ("Hear about drops first."), body, Button label ("Get drop alerts"), Note ("Unsubscribe any time."), Customer tag ("newsletter") and Background (Night, Accent or Alternate band)
Blog postsYour latest articlesBlog (shows its newest articles) or Articles (picked by hand, in your order), Articles to show (3, 2 to 12)
Custom LiquidApp snippets or your own codeLiquid, Spacing (Regular, Tight or None) and Background

Product page sections

SectionWhat it's for
ProductThe gallery and the buy box (chapter 6)
Product detailsTwo panels under the product: the Spec table ("Box details") and the Condition guide (chapters 6 and 8). Background: Page or Alternate band.
Set trackerWith Layout set to Strip and Set left empty, it shows the product's own set: "Complete the set" (chapter 10)
Product recommendationsA row of blister cards. Source: Shopify recommendations (with Recommendation type Related or Complementary) or Expansions (the product's custom.expansions, for a base game's "Expand this game" row; chapter 11). Products to show (4, 2 to 10) and Columns on desktop. The preset Expansions starts you on the expansions source. Complementary products come from the Search & Discovery app.
Quick order listFor B2B customers: every variant of a product in a table with quantity fields. Variants per page (25, 10 to 50) and Show SKU.

Page sections

  • Page: your page's content, with Show breadcrumbs, a kicker, Show the publish date and a facts panel (Facts panel heading, "At a glance") filled with Fact blocks (label and value, such as Open: Thu to Sun, 11 am to 6 pm).
  • Contact form: kicker ("Ask the counter"), Form heading and Show order number field (on), with Menu column blocks (quick answers) and Text blocks (an icon, heading and text, such as your address) beside the form.
  • My sets: chapter 10.
  • Collection and Search: chapter 13. Blog and Article: your blog's article list (Show featured entry, Show tags, Articles per page) and article pages (blocks for breadcrumb, title, byline, featured image, content, tags and share).
  • 404 page: heading "This page rolled a 1.", body, link and Show the requested address.
  • Password: your "opening soon" page, with a heading and highlight, an optional countdown to your Opening date and a newsletter form (Button label "Tell me when").

Compare

Turn on Show compare checkbox in Theme settings › Product cards, create a page with the page.compare template and choose it as the Comparison page. Shoppers tick up to three products; a tray at the bottom of the screen shows their thumbnails and a Compare button. The Compare section shows them side by side with price, availability and the rows of its Spec table block; add Spec row blocks to compare your own metafields, such as scale or piece count.