Ribbon
A theme for independent women’s fashion boutiques: dresses, knitwear, lingerie, swim, bags, hair bows and pearls. It works the way boutiques sell: outfits rather than single pieces, sizes shoppers need to trust before they buy, pairings on every product, and weekly drops and restocks. It reads like a fashion editorial you can shop: a high‑contrast serif at cover scale over a quiet sans, tall square‑cornered photography, staggered grids and caption cards that overlap the foot of a photo. Everything a shopper presses is a round pill, a satin ribbon runs across the top of every page, and a small bow is used sparingly.
One theme, four color palettes.
Pick one in Theme settings › Colors. Change any single color to make an exception.
Switch at any time
The palettes are one setting, not separate installs. Three are light and one is dark, and you can override any of their eleven colors.
Checked for contrast
Every text and control color is measured against WCAG AA contrast on the page, the panels and the bands the theme uses.
Slow, quiet motion
Photos settle softly as the page loads, cards cross‑fade to their second image and sheets glide in. Nothing loops or bounces, and all of it stops for visitors who ask for reduced motion.
Three presets, one theme.
Each preset is a complete starting store, with its own home page, palette and fonts. Every section, block and setting is in all three.
Ribbon
For coquette and feminine boutiques, with an editorial hero of two overlapping photos, shop the look, a staggered New in grid and the next drop.
Maison
For elevated basics and minimal luxe, with a type‑first hero, a full‑width lookbook and fewer, bigger sections.
Resort
For swim, resort and summer, with a full‑width hero, shop by print swatches and a look packed in three pieces.
Built for the way boutiques sell.
All four are built in, with no app. Fit, model lines, size charts, pairings and drop dates read product metafields that you set up once; until that data is there, those parts stay hidden, so nothing shows half‑empty. The size guide starts from the theme’s own women’s chart, XS to XL.
Shop the look
Numbered dots on an outfit photo, each opening a mini card with the piece’s size pills and Add to bag, beside a numbered list of the pieces and their total. One button opens a sheet where shoppers choose a size for every piece, untick what they don’t want and add the whole outfit to the bag in one go.
Fit you can trust
Under the size pills, a five‑step fit scale (“Runs a little large”), its advice and the model’s height and size. The Size guide link opens your size chart with a cm | in switch and Find my size: shoppers type their bust, waist or hip, and it picks the size, says when they’re between sizes, and chooses it on the product with one button.
Wear it with
Pairings under every product, with size pills under each card that add a piece in one tap, one more pairing in the cart drawer, and a “Wear it with the Rosie bow cardigan” link in the buy box. Your own pairings come first, then the complementary products you choose in Shopify’s free Search & Discovery app, then related products, and nothing already in the bag is suggested.
Drops and restocks
A Next drop band with a countdown to your real release time, a Notify me form and the drop’s products as Coming soon cards, which become buyable in place when it opens. A drop date on a product keeps it Coming soon everywhere until then, and Back in stock badges and “2 left” on nearly‑gone sizes come from your real tags and stock.
What’s in the theme.
Everything below ships in version 1.0.0, and the documentation covers every section and setting.
Pages and sections
- The satin ribbon announcement bar, with an optional countdown
- A header split around your logo (or your shop name in the display serif), a mega menu with photo promos, and a phone header that wraps a long shop name onto two lines
- Hero: editorial, full width or type first
- Slideshow, occasion cards and round print swatches, image with text, an “As worn by you” photo grid, testimonials, promises, as seen in, bundles, FAQ, newsletter and blog posts
- Size guide, contact and compare page templates, and a password page
Product page
- A square‑cornered gallery with image zoom, video and 3D models
- Size pills with “2 left” and sold‑out states, and swatches
- The price in the add button, a sticky add‑to‑bag bar, pickup availability and back‑in‑stock requests
- Pre‑orders, gift card recipients, and subscriptions with a subscriptions app
Collections and search
- Editorial product cards with a second image on hover, a quick add strip of size pills, quick view and swatches
- Sold out, Coming soon, Sale, Back in stock, low‑stock and New badges
- Filters as pills, with sizes as size pills and colors as swatches, in a sheet on phones, that update without reloading the page
- Predictive search
- Compare up to three products
Cart
- Cart drawer with a free‑shipping meter and a Wear it with pairing
- Order note, discounts and accelerated checkout buttons
Trade and B2B
- Quantity rules, volume pricing and a quick order list for Shopify’s B2B features
Accessibility and languages
- Every palette measured against WCAG AA contrast
- Keyboard friendly, and motion that stops when visitors reduce it
- Right‑to‑left languages
At a glance.
- Version
- 1.0.0, an instant download from Etsy
- In the download
- Three theme files, one per preset (Ribbon, Maison and Resort), a user guide (PDF, 44 pages) and a license for one store
- Built on
- Online Store 2.0
- Color palettes
- Four in one theme: Blush, Ivory, Noir and Riviera (three light, one dark)
- Fonts
- Bodoni Moda and Manrope, Newsreader and Manrope, or Playfair and Manrope, depending on the preset. Font pickers for headings and body text.
- You’ll need
- A Shopify store on any plan that can publish a theme, and a computer to upload it (phones can’t upload theme files). Filters, and the complementary products for Wear it with, need Shopify’s free Search & Discovery app.
- Your data
- Fit, model lines, pairings, drop dates and the edit kicker read product metafields, and size charts a Size chart metaobject, that you set up once with no app; the user guide walks you through it. Coming soon is display only, so keep a private drop unpublished until it opens. Notify me adds shoppers to your customers with a tag; you send the email.
- Support
- Message us on Etsy or email hello@buglyph.com. We reply within two business days, Monday to Friday, Australian Eastern Time.
Documentation and support.
Documentation
Installing the theme, every section and setting, and setting up Ribbon’s data, chapter by chapter. The same guide comes as a PDF in the download.
Support
Questions, bugs and setup help. Message us on Etsy or email us. We reply within two business days, Monday to Friday, Australian Eastern Time.
Ribbon
Sold on Etsy as an instant download. Each purchase licenses one Shopify store.