Responsible claims
Chapter 8 of the Derma user guide.
Skincare and supplement claims are regulated almost everywhere. Derma is built so that a result can't appear without its evidence; the rest is up to you.
What the theme enforces
- Results need their study. A Clinical study's results show only when the study has a
summary: the footnote saying who was studied, how many people, for how long and how it was measured. A study without one shows nothing to shoppers; the editor shows "Add a study summary to show these results." - Every figure carries its footnote. Each result line gets a footnote number matching its study (1 or 2), and the footnotes print under the figures in small print, always visible.
- Before and after needs a caption. The before and after slider renders only when the study has both images and a
caption. The caption is always shown under the image, never hidden in a tooltip. - Figures are text. Percentages are typed text, never images, and they never animate or count up.
What you should do
- Hero proof figures are typed by you, not read from a study. Only add a figure you can source (a real, current rating included), give it a "Footnote number" and explain it in "Footnote". Delete the demo figures (87%, 4.8 ★, 0%) before you publish: they belong to the fictional demo brand.
- Before and after photos. Use the same person, lighting and angle, no retouching, and say so in the caption ("Same person, same lighting, no retouching. Individual results vary.").
- Supplements. Use the disclaimer your regulator requires in Theme settings › Skin and formula › "Supplement disclaimer" (for example the FDA statement in the US, or the TGA wording in Australia) and the facts panel title it requires ("Supplement facts", "Nutrition information").
- Promises. Promise strip and Assurance rows should state only terms your store actually offers: shipping thresholds, return windows, "fragrance free" and "dermatologist tested".
- Patch test and SPF. The patch test advice and SPF reminder are general guidance. Replace them with your own wording if your products need different advice.
Derma helps you show evidence clearly, but it isn't legal advice. Check your claims against the rules where you sell, such as the FTC and FDA in the US, the ASA in the UK, the TGA and ACCC in Australia, and the EU cosmetics claims regulation.