Contents

The header and footer are section groups: edit them from any page in the theme editor. The header group holds the Announcement bar and the Header; the footer group holds the Footer. You can add other sections to either group, such as Rich text or Icon row.

Create menus in Online Store › Navigation. The presets use these handles:

Menu handleUsed byExists on a new store?
main-menuHeader › "Menu", the phone menu, and the footer's "Shop" columnYes
footerFooter "Help" columnYes
learnFooter "Learn" column (Derma, Daily)No: create it, or choose another menu
aboutFooter "About" columnNo: create it, or choose another menu
customer-account-main-menuTheme settings › Customer accountsYes, with customer accounts on

A column whose menu doesn't exist shows nothing, so a fresh install may show fewer footer columns until you create learn and about.

Announcement bar

Up to 4 blocks, shown one at a time.

  • Announcement: "Text", "Link" and "Link label" (shown after the text, such as How we ship; on phones a long announcement links as a whole instead).
  • Countdown (one per bar): "Label" (default "Sale ends in"), "End date" (format 2026-11-27), "End time" (24-hour, default 23:59), "Time zone" (default Store time zone, or a UTC offset), "Link", and "After the deadline": Hide the countdown or Show a message ("Message after the deadline", default "This sale has ended"). Use a real deadline that is the same for every shopper; Shopify doesn't allow fake countdowns, so don't extend or restart one to create urgency.

One calm row: menu on one side, your logo or wordmark, then the skin profile chip, search, account and bag.

SettingDefaultNotes
Menumain-menu
Menu styleMega menuMega menu opens a top-level link's links in a full-width panel, as columns when they have links of their own. Dropdown keeps a small list.
Open menus on hoverOnFor shoppers using a mouse. Menus always open on click, tap and keyboard.
Show collection images in menusOnA small round collection image beside collection links in mega menus (mega menu only)
Logo positionCenterCenter or Left
Show searchOnOpens predictive search
Show skin profileOnShows the shopper's saved skin profile (for example "oily, breakouts"). Needs "Remember skin profile" on in Theme settings › Skin and formula. On phones it shows as a bar under the header row.
Bag labelBagThe word beside the count, such as Bag or Cart
Sticky headerOn scroll upNone, Always, or On scroll up (hides while shoppers scroll down and returns when they scroll up)

The account panel's links come from Theme settings › Customer accounts.

Header blocks:

  • Menu promo (up to 6): an image tile inside a mega menu. "Menu item" is the title of a top-level link in the header menu, such as Shop all; the promo shows in that link's mega menu, with at most two promos per link. Settings: "Image", "Label" (default "New"), "Heading", "Text", "Link". In the editor, a promo whose menu item doesn't match a link with a mega menu shows a note saying so.
  • Free shipping note (one): a full-width line above the header row with the free shipping amount from theme settings; "Label" defaults to "Free shipping over". Hidden until Theme settings › Commerce › "Free shipping over" is set.
SettingDefaultNotes
Show large wordmarkOnThe store name, very large, above the footer's last row, with a Back to top button
Wordmark textLeave empty to use the store name
Show country and language selectorsOnSet up markets and languages in Shopify admin
Show policy linksOnFrom Settings › Policies
Show payment iconsOnFrom Settings › Payments

Footer blocks:

  • Newsletter: "Heading" (default "Skin notes, once a month"), "Text", "Show Follow on Shop" (lets customers follow your store in the Shop app). Sign-ups become customers with email marketing consent in Shopify admin.
  • Text column: "Heading", "Text" (rich text), "Show social links".
  • Menu column: "Heading" (default "Shop"), "Menu" (default footer).
  • Social media: "Heading" (default "Follow us"); icons for the links in Theme settings › Social media.
  • Any theme block, such as Text or Button.